PayByLink Celebrates 10-Year Anniversary: From PowerPoint Concept to Market Leader in Payment Links

This year, it’s celebration time at PayByLink—we’re marking our 10th anniversary!

Ten years ago, PayByLink started with just an idea, presented in a simple PowerPoint to a potential client. The reaction? “I want this!” There was no working product yet—just a concept on paper. But within three months, the foundation of PayByLink was built—and from there, things took off quickly.

Year after year, PayByLink has grown. The number of payment links sent has steadily increased, and at the start of 2023, we reached an impressive milestone: our customers had collectively collected over €1 billion through our payment links. And the growth didn’t slow down—by mid-2024, the total had already reached €1.5 billion!

Success through innovation and trust

This success is not just a milestone for us, but especially for the businesses, institutions, and organizations that use PayByLink. Thanks to our payment links, they receive their payments up to three times faster than with traditional invoices. PayByLink has grown into a thriving company trusted by hundreds of satisfied customers—and we’re incredibly proud of that!

“Ten years ago, we knew we had something special, but the growth and development we’ve experienced since then have exceeded all expectations. This was only possible thanks to the trust of our customers and partners,” says Hans Bouman, CEO and co-founder of PayByLink. “We will continue to innovate and improve, ensuring that we remain a leader in online payment solutions for the next ten years as well.”

The future of PayByLink

We look to the future with confidence. The world of online payments continues to evolve, and we evolve with it. With new functionalities, integrations, and an unwavering focus on ease of use and security, we will ensure that PayByLink remains at the forefront of payment links in the years to come.

Here’s to the next milestone!

€2 billion reasons to be grateful

Imagine this: you send a link and—poof—the payment’s done. Sounds simple, right? But behind that simplicity lies something big. Really big. Because this month, together with our customers, we’ve surpassed €2 billion in payments made through PayByLink.

4non-profit: The Dutch Savings Community for Charities

All savings opportunities in one place—freely accessible and tailored to the specific needs of Dutch non-profits. On March 1, 2025, Jordan van Bergen launched the new savings community 4non-profit. What makes this initiative unique, and how does it benefit the charitable sector?

IJsExpress accelerates invoicing with PayByLink & AFAS

IJsExpress has been streamlining its invoicing process through AFAS with PayByLink since 2018. Huib Groeneveld, Administration and Procurement Manager, explains the reason for this long-standing collaboration: “With PayByLink, our customers can pay effortlessly with a single click, making our accounts receivable management far more structured and automated.”